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Stand up to the sacred cow. We’ve got your back.

Year after year, many organizations put on the same event, not because it has been a success, but because it has become a sacred cow and no one dares change it. My nonprofit friends, you know what I am...

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Third-party Fundraisers: Benefits & Tips

I am a perfectionist. Which by default, also makes me a control freak. So you can imagine my skepticism at the idea of third-party fundraisers. In my previous role as a Development professional, the...

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A life lesson learned in 26.2 miles

It’s hard to put into words the feeling within when you cross the finish line after 26.2 miles. Similar to the feeling in your legs around mile 21, it’s a challenge one must confront to truly...

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Why I’m following @Pontifex

In a world seemingly more captivated by Lindsey Lohan’s sixth mug shot, it is worth noting how truly earth-shattering Pope Benedict XVI’s resignation was—unexpected yet gracious, remarkable yet humble....

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Let Your Customers Solve Your Budget Issues

As a programmer, the complex logistics behind throwing a large-scale event is not exactly in my wheelhouse. With so many moving parts everything has to be perfectly in sync to ensure a successful...

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How Food Can Teach You to Tell Your Story

Community is one of Dixon Schwabl’s core values. So each year, we all have the opportunity to spend a day out of the office volunteering. This year, I used my “Make it Happen” day to attend Foodlink’s...

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Using Social Trends to Define Your Brand

After winning the 95th PGA Championship at Oak Hill Country Club, Jason Dufner was asked in his press conference what he thought about the Internet sensation known as #Dufnering. Recognizing that the...

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#RockHall2014

The band KISS is going to be inducted into the Rock and Roll Hall of Fame as part of the 29th Annual Rock and Roll Hall of Fame Induction Ceremony on Thursday, April 10, 2014 at Barclays Center in...

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Know Your Audience—Then Buy Them All Egg McMuffins

You know the scene.* A slightly upmarket café, metropolitan types sip pricey coffee while in earnest discussion over their laptops. One of them is me. Then along comes an interruption. Here’s what...

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I Got Engaged at the World Cup

You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand. Watching sporting events...

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British Soccer Scores Big—Will the U.S. Follow Suit?

I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years,...

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